Concepts for Dove google+ social media. Ideas needed to show humour and play on every day mishaps whilst promoting Dove deodorant.
1. The first scenario plays on the mishaps that happen whilst trying out a ‘smoky eyes’ tutorial, which instead of the required result ends up with the woman looking like she has panda eyes …
2. The wedding survival kit looks at the humorous mishaps that can happen during a wedding – the expectations of a perfect day thwarted by a children’s food fight and a mess to clean up with tissues, whilst also playing on the concept of ‘something old, something new, something borrowed something blue’. The something ‘new’ is dove deodorant which saves the day.
Other ideas illustrated the importance of the relationship with the user and the product. The visuals would then be developed and accompany suitable copy.