Project Description

A logo and brand concepts for a contemporary Italian restaurant. The main colours; green, orange and white were variations on the Italian flag colours. The richness of the chosen colours embody the intense flavours and personality of the Italian culture and food. ‘Convivo’ means literally ‘with life’ . The dynamic brand pattern developed these ideas, taking the ‘v’ from the logo as a strong diagonal and a forceful movement within the imagery. A menu was developed using these concepts and some early ideas for how the brand could be developed across seating and restaurant merchandise.