The Wolf brand was developed from the concept of the white she-wolf; a symbol of feminine strength and independence. The concept evoked images of strong bold colours and shapes which were used across promotional print materials and websites. The wolf company specialised in taking bespoke new products to market that were predominantly influenced by women. The logo uses a suggestion of the wolfs’ face and also suggests a ‘W’ from the brand name.
The Wolf packaging encloses a jewellery product and a small brochure. The jewellery is part of the Goddess Collection and the brochure tells the goddess story behind each piece of jewellery. These cuff links for women were inspired by the Goddess Hathor.